After big data, digital transformation has become the next big thing.
But how do you embark on this journey in a way that will positively impact your business and, more importantly, your customers? Creating contextual, omnichannel customer experiences is easier said than done, but the potential for impact is too big to ignore.
Watch this virtual master class session to walk through some of the practical steps you can take to begin transforming your digital customer experience.
Meet the speaker
SAP Customer Experience Center of Excellence, Asia Pacific
Ben Nottle is based in Singapore and is a part of the SAP Asia Pacific Centre of Excellence for Customer Engagement and Commerce. Ben was a SAP CRM pioneer in Asia and has been involved in supporting Customer Engagement related initiatives across the region for 15 years.