B2B manufacturers are facing greater demand for seamless buying experiences.
To improve customer interactions and mitigate channel conflicts, Mirakl and SAP commissioned Forrester Consulting to evaluate B2B manufacturers’ adoption of direct selling models, including the benefits of hosted online marketplaces.
Join us in an upcoming virtual master class discussing discrete manufacturing, where we’ll explain how to create greater value as you transition from product-based to service-based offerings.
Meet the speakers
Head of Global Industry Marketing
SAP Customer Experience
As head of global industry marketing at SAP Customer Experience, John manages the customer engagement and e-commerce team in SAP which is responsible for helping customers through their digital transformation journey across e-commerce, digital marketing, CRM and sales force automation (SFA).
Industry Principal, Industrial Machinery and Components
David Koenig is SAP Customer Experience's Industry Principal covering Industrial Machinery and Components. David's background is in research and development in both hardware and software products. Previous to coming to SAP Customer Experience, David worked in innovation at W.W. Grainger, Inc. and product management at Motorola Mobility.