Skip to contentSkip to navigation menu

How to engage your customers contextually

Customer may be king, but context is the key to the castle. Discover new truths all marketers should know about engaging a digital audience.

As fast as technology races forward, so do customer expectations.

If you are tired of playing catch-up, you need to learn how to read the signs. Join our expert panel and learn why understanding a customer in-context is critical, how to effectively mine data for insights, and how to achieve alignment within your own company. Learn from the wins and losses of other brands that have been there to set yourself up for success.

Watch now and arm yourself with key action items to help your brand evolve.

Meet the speakers

Bernard Chung
Senior Director, Head of Solution Marketing for Marketing Audience
SAP Customer Experience

Bernard is a senior director of global solution marketing at SAP. He is focused on customer loyalty and marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy.

» Connect with Bernard on LinkedIn

Thomas Wasser
Leading Global CRM
ASICS Corporations

Thomas has been a frontrunner in using consumer data and insights to drive product and service development for multiple multi-national brands. Now, leading the Global CRM for ASICS, Thomas is responsible for the change to direct interaction with end users and to grow the brand love and consumer value.

» Connect with Thomas on LinkedIn

Sebastian Troen
Director of Business Development & Strategic Partnerships
SapientRazorfish Southeast Asia, Hong Kong & Japan

Sebastian leads our business development and partnership practices. Working with industry-leading technology partners, he brings together cutting edge technology innovation, storytelling, and marketing strategy capabilities to deliver impactful results for our clients.

» Connect with Sebastian on LinkedIn