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Solutions for Retail:
The Power and Possibility of Omnichannel

No matter your retail product, data is your supplier in the digital economy.

The lines between channels are more blurred than ever, but consumers expect the same high-quality service whether they’re in the dressing room or loading up their online cart. Now is the time to forge strong relationships with your customers that will bring them back again and again.
SAP gives you what you need to deliver innovative and personalized shopping experiences customers demand, across every touchpoint.

Case Study
Driving Customer Activation Using the SAP Hybris Customer Attribution Solution

At the heart of its operations, the SAP Hybris Customer Attribution solution offers a clear view into the true incremental value of its different marketing channels and campaigns. can therefore focus on its strategy of offering customers “savings smart and simple” by working collaboratively with its retail partners.

Tata CLiQ: Transforming the Digital Marketplace with SAP Solutions

Hear about SAP is helping Tata CLiQ breakthrough India’s infrastructure limitations to offer customers thousands of brand-name items on one online platform.

2017 年零售行业研究报告:客户逐步掌握主动权

普华永道 (PwC) 和 SAP 联合开展了一项研究,调查了来自欧洲 6 个国家/地区的 300 多家零售商和 2,100 名消费者,旨在深入了解消费者和零售商对集成式购物体验的看法。

Connect to consumers

SAP Customer Experience solutions for retail help you understand consumer behavior across every channel. If you can pivot quickly to meet their needs, your agility will be rewarded with increased sales and loyalty. From online to in-store to call center, you get a 360-degree view of all the customer data you need to make sure you’re not just meeting but exceeding their expectations.

The Future of Customer Experience

Don’t let legacy IT stop you from future-proofing your business. With SAP, your imagination can be your guide, because our flexible solutions are ready and able to support your vision. Whether you’re nurturing a small business or managing multiple channels across a large enterprise, expansion is just clicks away. SAP Customer Experience omnichannel solutions help you grow quickly and with ease.

Deliver great experiences to fashion customers
SAP Customer Experience can help you customize the digital experience of both in-store and wholesale buying with personalized merchandising strategies that stand out from the crowd.
Re-Inventing The Grocery Shopping Experience
Cultivate relationships with shoppers by getting to know them across all channels. With SAP you can give your customers the personalized, contextual offers that are the hallmark of great experiences.
LIDS: Advancing Digital Transformation with Help by SAP Cloud Services and Expert Services

The SAP Commerce Cloud, with guidance from SAP Customer Experience Expert Services, set the base for LIDS to build upon and continuously leverage the power of end-to-end innovation-driven digital transformation, as seamlessly as possible with an eye on the future.

The Future of Retail is Here
Join us at SAP Hybris LIVE: Global Summit and learn how to deliver the great experiences your customers love. Check out this pocket guide that highlights the “can’t miss” retail sessions.
The Body Shop 公司推出移动优先的电子商务平台

The Body Shop 公司推出了一款移动优先的电子商务平台。这个全新的网站基于 SAP Hybris 解决方案构建,集内容与电子商务于一体,旨在支持全球客户随时随地与该公司更有效地开展互动。




麦肯锡 (McKinsey) 最近的研究发现,过去五年,采用了数据和分析技术的美国零售商供应链运营部门的运营利润提高了 19%。

2016 年被放弃的在线购物车价值高达 4.6 万亿美元,原因何在?