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Strike back and sell directly to customers

Own your customer relationship with SAP Commerce Cloud

SAP Customer Experience for Manufacturing:
digital tools for an omnichannel world

Modern manufacturing is so much more than making and selling a product. Today, you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.

At SAP Customer Experience we can help you spot future growth opportunities while keeping up with the expectations of your current clients. Our solutions give you the ability to deliver a seamless, intelligent customer experience every time, across every channel and device.

Customer Testimonial: Bona

With SAP Service Cloud, Bona chose to integrate its technology platform to improve service and engage customers through new channels. Now Bona can provide effortless service 24x7, and leverage new customers via new channels.

Case Study: Royal Cup Coffee and Tea

Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas. With SAP Sales Cloud, Royal Cup anticipates 100% growth for opportunities in sales pipeline this year and expects revenue growth of 30 to 40% in the next 5-10 years.


制成品售后市场的规模预计将比 OEM 市场大四到五倍。因此,为了保持竞争力,企业必须交付世界一流的售后市场功能。
一直以来,制造商都难以在不同部门、渠道、国家/地区和地点之间共享数据和分析结果。在当今经济环境下,新的思维模式催生了亚马逊、优步、爱彼迎 (AirBnB) 等众多在线 D2C 企业,但 OEM 仍然存在流程不协调问题。

Engage your B2B customers with SAP Customer Experience solutions

Whether you are bundling SAP Commerce Cloud and services or launching a new product offering, you can easily deliver what the omnichannel marketplace demands with SAP Customer Experience.

The digital era gives you countless opportunities to foster strong and lasting relationships with your install base. Now, you can build and protect those bonds at every touchpoint and across every channel with SAP Customer Experience.

SAP Customer Experience and manufacturing: We understand your business

You may already know that SAP is a leader when it comes to ERP in the manufacturing field – in fact, chances are we’re already working with your business. SAP Customer Experience solutions easily integrate into the backend and use data you already have. That way, you can treat your customers like the individuals they are.

From the global enterprise to the small business, SAP Customer Experience supports an empowered front-line, sales staff and field techs to deliver exemplary experiences to your customer every time.

Gartner Critical Capabilities for Digital Commerce 2017

Customer experience is the new battleground in the digital economy. SAP Customer Experience has been recognized as an industry leader in digital commerce and is being used globally by many well-known brands and organizations. SAP Customer Experience scored highest in the following 3 out of 5 use cases: Global and Enterprise, Digital Business and B2B.

Case Study
Krones: Creating a personalized, responsive shopping experience with SAP Commerce Cloud

Learn how Krones AG created a personalized, responsive shopping experience with SAP Commerce Cloud

最新 Forrester Consulting 研究报告:打造全渠道 B2B 客户互动体验
要想开展业务模式创新,关键在于企业愿意打包产品和服务,创建 B2B、B2C 和 B2B2C 商店,通过销售产品和服务,来创造收入。