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Win the micro-moment with SAP omnnichannel solutions

Personalized offers delivered in a micro-moment can mean the difference between making a sale or a customer making the switch to another consumer products brand. Research shows that more than a third of consumers made a purchase from a competing brand, thanks to an offer they got on their mobile device.

SAP solutions support multiple channels and business models for complex consumer brands. Get a single view of your customer (B2B) or consumer (B2C), and deliver personalized shopping experiences every time.

55% of consumers who conduct product research use technology.

47% of consumers point to reviews, social media posts, and past purchases as the best places for marketers to gather insights about them.

10x Brands that are loved by consumers, experience brand value appreciation 10 times greater than brands that are less loved.

SAP: Customer experiences that stand out from the crowd

Whether it’s B2B or B2C, digitally connected shoppers can get almost everything they need with the touch of a button or the click of a trackpad. Capture consumer loyalty and share of wallet with joyful and engaging customer experiences with SAP solutions.

With SAP, you can deliver consistent, contextual customer journeys and seamless purchasing across every channel and every device

Go from carts to hearts with SAP

Win every moment by making your customer’s lives better and easier. With SAP, you can create flexible and tailored shopping options, and even meet the growing appetite for subscription services.

Engage the “I want it right now” consumer by understanding their lifestyle. SAP solutions for consumer products give you a 360-degree view of your shopper, so you can serve up experiences custom-made for them.

With SAP, you’re primed for the digital transformation.

The Future is Here

Join us at SAP LIVE: Global Summit and learn the new strategies and business models you need to win for the future. Check out this pocket guide that highlights the “can’t miss” sessions or Consumer Product companies.

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Bona Customer Testimonial

With SAP Cloud for Service, Bona provide effortless service 24x7, and leverage new customers via new channels.

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Customer Interview: Hansgrohe

Markus Armbruster of Hansgrohe, a big player in the sanitary manufacturing industry, explains how SAP Commerce let them deliver a holistic digital experience to their B2B and B2C customers

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紧跟趋势:直接面向消费者的商务模式与基于订阅的商务模式相融合

未来,直接面向消费者的商务和基于订阅的商务将在消费品行业扮演重要角色,如果你的企业尚未采用这两种商务模式,至少应该有在考虑这件事。

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未来的购物者:亚马逊时代的订阅模式

Brick Meets Click 的营销专家 Bill 和 Steve Bishop 对订阅经济进行了广泛研究,并分享了这些研究的结果,探讨了订阅模式如何帮助企业发展,与大型竞争对手展开有力角逐。

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创新企业变革案例:Frucor 公司

创新企业分享自己的故事,介绍他们如何在企业内开展和管理变革,以及他们的成功之道。

创新企业变革案例:亚瑟士

创新企业分享自己的故事,介绍他们如何在企业内开展和管理变革,以及他们的成功之道。