Win the micro-moment with SAP omnnichannel solutions
Personalized offers delivered in a micro-moment can mean the difference between making a sale or a customer making the switch to another consumer products brand. Research shows that more than a third of consumers made a purchase from a competing brand, thanks to an offer they got on their mobile device.
SAP solutions support multiple channels and business models for complex consumer brands. Get a single view of your customer (B2B) or consumer (B2C), and deliver personalized shopping experiences every time.
55% of consumers who conduct product research use technology.
47% of consumers point to reviews, social media posts, and past purchases as the best places for marketers to gather insights about them.
10x Brands that are loved by consumers, experience brand value appreciation 10 times greater than brands that are less loved.
Join us at SAP LIVE: Global Summit and learn the new strategies and business models you need to win for the future. Check out this pocket guide that highlights the “can’t miss” sessions or Consumer Product companies.
With SAP Cloud for Service, Bona provide effortless service 24x7, and leverage new customers via new channels.
Markus Armbruster of Hansgrohe, a big player in the sanitary manufacturing industry, explains how SAP Commerce let them deliver a holistic digital experience to their B2B and B2C customers
Brick Meets Click 的营销专家 Bill 和 Steve Bishop 对订阅经济进行了广泛研究，并分享了这些研究的结果，探讨了订阅模式如何帮助企业发展，与大型竞争对手展开有力角逐。