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IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment

SAP was recognized as a major player in the IDC MarketScape on AI. Check out the report to learn more about machine learning and artifical intelligence from SAP.

市场营销分析

为营销活动提供所需的支持和洞察

成功的营销不在于你做了多少工作,而在于你做的工作是否有成效。而要想了解你做的工作是否达到了预期效果,你就需要进行分析。借助 SAP Hybris Marketing Cloud 的分析功能,你可以利用相关的工具和报告,轻松洞悉营销活动的效果,了解哪些措施有效,哪些需要改进。

SAP Hybris Marketing 提供简单易用的仪表盘,而且无需 IT 部门的帮助,你就能创建分析报告。我们的营销分析工具能够提供你所需的一切,让营销活动为企业带来更大的收益。

SAP Marketing Cloud: Marketing Analytics

The analytics tools you get with SAP Marketing Cloud gives you real-time insights into your marketing performance so your decisions are informed and agile.

SAP Analytics Cloud: Unify Business Insights, Once and For All

Today, data is everywhere -- but isn't it time we did more than just put it into spreadsheets? That’s why we created SAP Analytics Cloud.

营销分析:主要功能

面向专业营销人员的分析应用,包括销售线索仪表盘、客户购买之旅洞察和营销日程表等。
专门面向 CMO 的仪表盘,提供高管级的概览和报告。
报告和分析功能,能够每天和长期追踪营销活动的成效及支出

Embedded machine learning capabilities for deeper customer insights, personalization, and optimization?

SAP Analytics Cloud features

Predictive analytics and predelivered models

Cirque du Soleil: Marketing Insight with SAP

Cirque du Soleil uses SAP to provide executive inisghts across its business to make more informed decisions.

Sentiment Engagement
通过集成 SAP Analytics Cloud 解决方案,你能利用宝贵的数据定制自己的仪表盘和故事板。
Executive Dashboard
综合性 CMO 仪表盘能够利用对企业至关重要的 KPI 和指标,为首席营销官和高管层提供有关营销绩效的总体概览。

SAP Hybris Marketing Cloud:营销分析相关内容

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SAP Analytics Cloud

Become a best-run organization by improving and simplifying analytics to support sound decision-making – from the boardroom to the shop floor.

Case Study
Thrush Aircraft: Transforms Customer Engagement with Integrated, End-To-End SAP C/4HANA Cloud Solutions

Thrush Aircraft is the world leader in providing aircraft for agricultural spray operations and depended upon for fire control, dispersing fire retardant chemicals and water to save lives. With SAP Marketing Cloud, Thrush Aircraft can automatically track and log communications for further follow-up, allowing Thrush Aircraft to maintain full visibility of data for the lifetime of the customer.

免费试用
SAP Hybris Marketing Cloud 解决方案

免费试用 SAP Hybris Marketing Cloud 30 天,了解该解决方案如何帮助你变革营销活动。