Skip to contentSkip to navigation menu

The 2018 Gold Guide:
Everything you need to know about C/4HANA

Our new Gold Guide provides the insights you need to run your business with purpose, and introduces you to SAP C/4HANA.

Discover SAP C/4HANA

Experience the fourth generation of CRM. Built for emerging business models, SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.

Revolutionizing 4th Gen CRM with SAP Cloud Platform

Catch up with Alex Atzberger, President of SAP Customer Experience and Björn Goerke, CTO and President of SAP Cloud Platform as they sit down to discuss how SAP is leading the customer revolution with SAP C/4HANA and SAP Cloud Platform. With higher customer expectations, explosion of customer data and increasing consumer privacy concerns, more than ever, a Customer Experience Suite coupled with a cloud platform for integration, extension and innovation of new functionality is paving the way to a 4th generation CRM.

商务产品

Become a true omni-channel business and drive digital transformation with SAP Commerce Cloud, delivering contextual customer experiences and unifying customer processes across all digital and physical touchpoints.

面向 B2B 的 SAP Hybris Commerce
借助面向 B2B 的 SAP Hybris Commerce,你可以集中管理多种业务模式、多个渠道及多个市场,从而消除业务复杂性。此外,该解决方案还支持企业基于单一平台,协调大量的供应商、经销商及门店。
面向 B2C 的 SAP Hybris Commerce
利用 SAP Hybris Commerce 面向 B2C 领域交付的功能,企业可以根据不断变化的客户行为调整业务,并借助全渠道商务功能引领数字化转型。
SAP Hybris Commerce 加速器
借助高效的店面模板和业务工具,你可以打造非凡的客户体验。而且,这款即装即用的商务解决方案适用于各种行业领域,包括 B2C、B2B、电信、金融服务、差旅以及中国市场,因此,你的网站可以预先配备客户需要的特定市场功能。
SAP Hybris Commerce(云版本)
如果你想在不占用大量 IT 资源的情况下部署 SAP Hybris Commerce,SAP Hybris Commerce(云版本)将是你的理想选择。该解决方案基于全球领先的私有云技术,为你提供 SAP Hybris 平台的所有全渠道商务功能。
SAP Hybris Commerce, standard edition
简化后的 SAP Hybris Commerce(Edge 版)不仅融合了 SAP Hybris Commerce 这款顶尖商务解决方案的核心功能,还是一款专为中小型企业打包定制的应用,能同时满足 B2C 和 B2B 企业的需求。
SAP Hybris Product Content Management
借助我们易于使用且可扩展的产品内容管理解决方案,你能够集成现有的后端系统,并将多个数据域整合到单一平台。此外,你还能打造单一的真实数据源,支持不同部门开展协作,并确保所有销售渠道和服务渠道的内容保持一致。
SAP Hybris Commerce 的订单管理组件
借助 SAP Hybris Commerce 的订单管理组件,客户可以通过他们选择的任何渠道下单、收货和退货。该组件还能将所有订单信息汇总为一张集中视图,并作为订单中心来集中管理多个订单录入系统、渠道及客户接触点的订单,补充现有的后端逻辑。
SAP Hybris Customer Experience
SAP Hybris Customer Experience 能为你提供先进的 Web 内容管理功能,例如,SmartEdit 这款直观的新工具能够打造极具相关性和个性化的客户体验。
SAP Hybris Merchandising
这款 SAP Hybris 云解决方案提供基于情境的商品销售功能,支持你基于实时业务指标,打造个性化的客户体验。
SAP Hybris Digital Asset Management by OpenText
借助 SAP Hybris Digital Asset Management by OpenText,你可以在所有数字渠道交付卓越的客户体验,并轻松掌控你的数字资产。此外,你还能随时随地访问、管理和使用数字内容,并改变数字内容的用途。

市场营销产品

SAP Marketing Cloud

这款情境式营销解决方案可以利用实时洞察,帮你更深入地了解客户,进而在所有渠道为他们交付高度个性化的体验。

 

SAP Marketing Cloud

Gain deeper customer insights with machine learning, and deliver in-moment customers engagements that are individualized to their changing needs and interests. SAP Marketing Cloud solution provides flexible and extensible platform to work within your investments and to grow with your business.

SAP Hybris Loyalty
SAP Hybris Marketing 的忠诚度组件是一款由品牌拥护度驱动的忠诚度解决方案,能够帮助你采取更有价值的措施,提高客户保留率。
SAP Hybris Customer Attribution
SAP Hybris Customer Attribution 采用了基于博弈论构建的机器学习专利技术,旨在帮助你了解哪些营销活动可以促进特定的客户互动。

销售产品

SAP Sales Cloud is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.

面向零售执行的 SAP Hybris Cloud for Sales
借助面向零售执行的 SAP Hybris Cloud for Sales,你不仅能够实时了解营销活动的投资回报率,还能增强客户与供应商之间的关系。该解决方案专为制造、经销和零售企业打造,支持企业通过引导式销售方法,交付完美的门店体验,进而提高销售代表的工作效率。
销售团队自动化

你能够简化销售流程,这样,你的销售团队就能减少花在管理工作上的时间,留出更多时间进行销售。届时,你的员工就有更多时间创造更多销售线索,跟进极有可能达成交易的业务机会,并及时获得所需的信息,更有效地培育客户并与之互动。

销售绩效管理

你能够提高销售团队的绩效,从第一天起就开始培养明星销售团队。具体来说,你能够执行销售策略,以推动收入增长,超越目标,并组建高效的销售团队。

服务产品

借助 SAP 客户服务和现场服务云软件,你可以轻松地在所有渠道提供一致的体验,访问完整且基于情境的客户信息,并实时了解呼叫中心绩效和现场服务管理情况。

SAP Customer Engagement Center

Resolve your customer queries faster with a unified agent desktop with built-in communication channels. Create a consistent customer experience by managing all customer contacts in the same interface.

主动式现场服务

你可以在现场交付无缝的服务。具体而言,你可以了解哪些资源可用,并为服务代表提供相应的知识,支持他们获取恰当的零部件,顺利解决现场问题。

全渠道呼叫中心

你可以在客户选择的渠道与客户开展互动,快速回答各种问题,并利用专家指导推动客户作出购买决定,从而将呼叫中心转变为真正的客户互动中心。

SAP Hybris Real-Time Communicator by Genband
无论你的企业规模如何,借助这款内外部通话工具和内部视频工具,你就能够支持销售、服务和业务专员即时通话、召开视频会议,并与客户和同事实时协作,进而完善工作流和沟通流程。

Products for Customer Data Management

Build trusted digital relationships with your customers and grow your audience by turning unknown online visitors into known, loyal customers. Increase consumer engagement, trust and loyalty and protect your business.

SAP Customer Identity

Give visitors a frictionless and secure “front door” to your business, with traditional, social and passwordless registration, single sign-on, and data federation features. Identify customers across all digital touchpoints while protecting them from identity theft and fraud.

SAP Customer Consent

Build trust with customers by presenting clear terms and policies, tracking and managing consumers’ profiles, consent and preferences across their relationship with your business in an audit-ready vault, and put customers in control of their data through a self-service preference center.

SAP Customer Profile

Transform a wide variety of customer profile data into a single unified profile that can be governed centrally and orchestrated broadly across brands, channels and markets, and analyzed to deepen your understanding of your audience and drive conversions and loyalty.

跨职能解决方案

SAP Hybris Profile
利用该解决方案,你可以捕获和分析客户交互、情境和行为信息,创建持续更新的情报资料,从而实时、深入地了解客户动机和意图。这样,你就能在商务和营销活动等客户接触点中,以更个性化的方式响应客户,并与他们开展互动。
SAP Signature Management by DocuSign(面向 SAP Hybris 解决方案的附加组件)
利用这款使用最广泛的电子签名解决方案,你能够通过任何设备安全地签署和管理文档。此外,你还能加速交易处理,降低成本,并有效管理面向客户、合作伙伴、供应商及员工的签字流程。