Discover SAP C/4HANA
Experience the fourth generation of CRM. Built for emerging business models, SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.
Become a true omni-channel business and drive digital transformation with SAP Commerce Cloud, delivering contextual customer experiences and unifying customer processes across all digital and physical touchpoints.
SAP Marketing Cloud
Gain deeper customer insights with machine learning, and deliver in-moment customers engagements that are individualized to their changing needs and interests. SAP Marketing Cloud solution provides flexible and extensible platform to work within your investments and to grow with your business.
SAP Sales Cloud is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.
借助 SAP 客户服务和现场服务云软件，你可以轻松地在所有渠道提供一致的体验，访问完整且基于情境的客户信息，并实时了解呼叫中心绩效和现场服务管理情况。
Resolve your customer queries faster with a unified agent desktop with built-in communication channels. Create a consistent customer experience by managing all customer contacts in the same interface.
Products for Customer Data Management
Build trusted digital relationships with your customers and grow your audience by turning unknown online visitors into known, loyal customers. Increase consumer engagement, trust and loyalty and protect your business.
Give visitors a frictionless and secure “front door” to your business, with traditional, social and passwordless registration, single sign-on, and data federation features. Identify customers across all digital touchpoints while protecting them from identity theft and fraud.
Build trust with customers by presenting clear terms and policies, tracking and managing consumers’ profiles, consent and preferences across their relationship with your business in an audit-ready vault, and put customers in control of their data through a self-service preference center.
Transform a wide variety of customer profile data into a single unified profile that can be governed centrally and orchestrated broadly across brands, channels and markets, and analyzed to deepen your understanding of your audience and drive conversions and loyalty.