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随时随地与客户开展互动

查看 Forrester 最近发布的研究报告《数字化商务势在必行:打造无缝、互联和个性化的客户体验》(The Digital Commerce Imperative: Seamless, Personalized, and Connected Customer Experiences),该研究由 SAP 委托 Forrester 代为开展。

SAP 电商云

客户希望获得卓越的购物体验。SAP Commerce Cloud 能够帮助你满足客户期望,交付卓越体验,从而赢得客户忠诚度。其主要优势包括:

- 单一商务平台涵盖各种丰富的功能,包括产品内容管理、体验管理、个性化和订单管理功能,支持企业在降低总体拥有成本的同时,交付卓越的数字化商务体验,提高工作效率

- 支持企业灵活快速地创新、测试,以及打造差异化的客户体验,进而提高业务灵活性

- 提供专为满足各行各业独特需求的功能

- 支持任何市场进驻业务模式,比如 B2C、B2B 和 B2B2C

- 预构建与 SAP 核心系统的集成功能

了解高管为何选择 SAP Commerce Cloud 来推动企业战略发展。

Why SAP Commerce Cloud?

Single platform

A feature-rich and comprehensive commerce platform that includes all components needed for personalized commerce experience and end-to-end commerce processes

Built-in flexibility

Robust configurable capabilities and extension framework based on microservices that enable you to differentiate, extend, test, and innovate to drive conversions

Industry specific

Accelerate your time-to-value with built-in industry-specific capabilities beyond Retail, including: Financial services, travel, telco & media, and public sector

B2C, B2B, and B2B2C

Use the same platform to support many different go-to-market models: Direct to consumers (B2C), indirect via distributors or resellers (B2B2C), or selling to organizations (B2B)

Pre-built integrations

Included many pre-built integrations to SAP S/4HANA, SAP ERP, SAP Marketing Cloud, SAP Customer Data Cloud, SAP Service Cloud, SAP Digital Payment, and many others

Capabilities

SAP Hybris Commerce

借助 SAP Commerce Cloud 的 B2C 功能,你可以为客户交付一致的个性化体验,从而提高客户忠诚度和产品销量。无论客户通过线上还是实体店与你的企业互动,该解决方案都能确保你在客户需要之时,满足他们的需求。通过每次互动,你可以进一步了解客户,这样当他们再次购买时,你就能继续为他们提供卓越的体验。

B2B 商务

SAP Commerce Cloud 兼具灵活性和 B2B 功能性,可以帮助你打造全渠道 B2B 体验,比肩最出色的消费类网站。此外,该解决方案既能支持你的客户自由保存重复购买的商品并进行批量购买,又能为他们提供自助服务和账户管理功能。

产品内容和目录管理

Consolidate product content and control information about your products with a built-in, easy-to-use system that works across all channels. Wherever they are in their journey, give your customers rich, engaging content including video, images and editorial content that really show off your products – including those syndicated from multiple suppliers.

全渠道订单履行

One system takes care of your customers’ orders across all channels. They get a fast, secure experience that allows them to choose between collection or delivery and benefit from fuss-free returns. You get to see all the order information in one place and have precise visibility of your stock.

打造基于情境的体验

Get customers engaged with your products by creating a one-to-one experience that’s relevant every time. With SAP Hybris Customer Experience, you can manage site layout and content across all channels and create highly personalized experiences for your customers. Use our modern merchandising tool as well as historical data and current behaviors to deliver the personal storefront that drives engagement and transactions.

Commerce for Midsized Businesses

SAP Commerce Cloud, standard edition is designed for small and medium-sized enterprises, giving you exactly what you need to be competitive today. And when you grow and need more advance capabilities, you can seamlessly transition to our enterprise edition. SAP Commerce Cloud will grow with you.

Benefitting from a Commerce Cloud Designed for Your Industry

Every industry engages their customers and sells a little differently. Being able to get those nuances out-of-the-box can be a big advantage and start you on a short path to success.

Not convinced? Hear from the experts

Omnichannel B2B and B2C Commerce Software

Engage with customers on any device with SAP Commerce Cloud. Keep your customers coming back with relevant, personalized experiences.

 

架构与技术

SAP Commerce Cloud 是一款功能强大的模块化平台,专为处理高访问量和高订单量而构建。该平台极具灵活性和可扩展性,因此,你可以在需求发生变化和企业发展壮大时,快速向其中添加新组件。此外,因为该平台是基于标准技术构建,所以管理起来既简单又经济高效。

Integration Capabilities

Whether you’re streamlining business processes that communicate through different protocols, or trying to get the most out of data stored in different formats and structures across an entire system landscape, integration always poses its own challenges for software users. A seamless integration is the key enabler for the digital transformation that organizations are going through right now. SAP Commerce Cloud offers a broad set of integration options, making integration easier and faster, and enabling experience-driven commerce strategies with accurate and consistent master data at the core.

数据表
SAP 电商云

SAP Commerce Cloud 是行业领先的全渠道商务解决方案,适用于各种规模的企业。该解决方案包含打造卓越商务体验所需的全部核心组件,比如产品内容管理、网页内容管理、个性化以及订单管理。阅读详情,了解如何借助该解决方案获得成功。

视频
The Digital Commerce Imperative

在本则短视频中,来自 Forrester 的 Brendan Witcher 介绍了最新研究报告中的重大发现和洞察,该研究由 SAP 委托 Forrester 在北美和欧洲代为进行。想了解更多信息,请观看视频,并下载研究报告

Case Study
Annie Selke: Delivering better experiences and driving revenue growth with SAP Commerce Cloud.

Annie Selke: Learn how to maximize the power of commerce along with the customer journey.