The Insurance Industry’s Digital Moment is Now: Serving Today’s Technologically-Empowered Customer
They bring expectations from other online buying experiences (e.g. Amazon) to their selection of which insurance company to do business with. At every stage of the insurance purchase process, customers are increasing their use of online/digital channels. The online commerce experience you offer and how you market can become a competitive differentiator.
SAP Hybris offers solutions customized for the insurance industry that enable a customer-data-driven marketing solution - specifically SAP Hybris Commerce for Financial Services and SAP Hybris Marketing.