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April 25

Utilities Providers Select SAP® Software to Drive Convenience and Personalization for Customers

May 7

Global SAP Survey Reveals How Public Organizations Can Connect Better to Citizens

May 14

SAP® Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

May 16

SAP and PROS Team Up to Provide One-Stop Commerce and Merchandising Solution for Airlines

Meet the winners and nominees for the 2018 SAP Hybris Partner Awards

June 5

SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

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Grid 13 Test

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How marketers should respond to the changing demands of customers

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提供易于使用的工具,支持企业轻松、快速地创建极具吸引力的内容。
根据客户所处的购买之旅的阶段,及时提供极具相关性的推介信息。
利用在客户购买之旅中收集的信息,在客户需要时,为他们提供所需的内容,进而在所有渠道打造出色的客户体验。

通过持续调整商品促销组合和监控购买趋势,紧跟访客的兴趣点,将他们转化为顾客。

对当前的畅销产品即时作出反应,更高效地调动产品。

Dynamically assign and re-assign customers to segments for even deeper personalization in real-time.

Commerce for SME
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Commerce for SME
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Forrester Total Economic Impact™ study
Invest in a single platform that delivers great digital commerce experiences

In a recent Forrester Total Economic Impact study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Commerce Cloud (for B2B).

Forrester Total Economic Impact™ study
A single view of customer data: Your basis for personalized customer engagement

The SAP Marketing Cloud solution, with predictive and machine learning capabilities, helps keep customers satisfied and loyal while driving higher demand and conversion

SAP Consumer Propensity Report Asia Pacific 2018
Learn more about Asian consumers’ online shopping habits

Find out what 8,000 consumers across APAC had to say about their online shopping experiences, and get practical and effective tips for delivering better commerce experiences to your customers.

Headline

Headline Text
Forrester Total Economic Impact™ study
Invest in a single platform that delivers great digital commerce experiences

In a recent Forrester Total Economic Impact study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Commerce Cloud (for B2B).

Forrester Total Economic Impact™ study
A single view of customer data: Your basis for personalized customer engagement

The SAP Marketing Cloud solution, with predictive and machine learning capabilities, helps keep customers satisfied and loyal while driving higher demand and conversion

SAP Consumer Propensity Report Asia Pacific 2018
Learn more about Asian consumers’ online shopping habits

Find out what 8,000 consumers across APAC had to say about their online shopping experiences, and get practical and effective tips for delivering better commerce experiences to your customers.

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Benefitting from a Commerce Cloud Designed for Your Industry

Every industry engages their customers and sells a little differently. Being able to get those nuances out-of-the-box can be a big advantage and start you on a short path to success. Not convinced? Hear from the experts.

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GDPR Readiness Toolkit

Do you Comply with GDPR?

If you conduct business in Europe, or collect and process personal data of individuals who are in the European Union, you need to comply with GDPR. EU’s General Data Protection Regulation (GDPR) requirements enable consumers to manage and control the personal data you collect from them. Learn more to comply and to create a more trusted relationship with your customer based on security, transparency and control.