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Global Omni-Channel E-Commerce: Components of a Winning Strategy

This paper examines the benefits of localization as part of an overall e-commerce strategy and highlights the main challenges organizations may face as they consider entering international markets. Further, it demonstrates how next-generation WCMS solutions are superior to their predecessors in their ability to deliver localized web content from any single source language. By partnering with Language Service Providers (LSPs) and fully integrating with their related translation technology solutions, WCMS providers offer companies a cost-effective and efficient solution that allows them to successfully engage consumers abroad with minimal internal IT involvement.