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Understand Customer 2.0

Utilities professionals tasked with engaging customers understand they need more information. Many studies have shown that up to 80% of marketers don’t know much about their customers to begin with. They need an engine that continuously listens to what customers and prospects are saying and how they are behaving.

This Vlog is the first in a series for the Utilities sector. In this use case we will cover how to understand the new energy consumer by creating deep customer profiles.