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Royal Cup Coffee and Tea Delivers Exceptional Buying Experiences

Royal Cup Coffee and Tea sells coffee, tea, and brewing equipment directly to restaurants, hotels and resorts, offices, and convenience stores. Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas. With SAP Hybris Sales Cloud, Royal Cup anticipates 100% growth for opportunities in sales pipeline this year and expects revenue growth of 30 to 40% in the next 5-10 years.