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案例研究

Trek Bicycle Corporation: Brings Bikes and Gear Directly to Customers with SAP Hybris Commerce

Learn why Premier bike brand, Trek Bicycle Corporation, used SAP Hybris to launch a centralized commerce shop, giving customers direct access to their bikes and gear online. Director of Digital Technology, Steve Novoselac, and Digital Marketing Manager, Toni Gnewuch, talk about streamlining their digital presence and going directly to customers, and how it’s helped them gain more control of the business without excessive IT involvement.