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Maui Jim: Personalizing Customer Experience & Expanding Globally with SAP Hybris Commerce

As Maui Jim’s customers have continued to evolve, the retailer was looking to offer personalized products online and expand rapidly in new new markets, but was limited by its existing technology. When evaluating digital commerce platforms, Maui Jim chose SAP Hybris to help provide a more flexible platform to better serve end customers and allow the company to quickly scale its presence in national and global markets, as well as the B2B channel, all while staying true to and consistent with the Maui Jim brand