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Forbes Insights: Changing the Marketing Game to Meet the Needs of the Digital Era

In 2014, SAP became the first company to implement their own hybris Marketing platform. Having real-time, contextual data about individual customers will enable the company to better engage with customers, sales and marketing, and the organization in general. Customers will be offered a consistent, relevant experience across all channels and devices. SAP will be able to automatically recognize interest and supply individualized engagements. Sales will receive higher quality leads and benefit from the insights obtained from centralized data and the big data approach. Thanks to the hybris platform, the processing of sales inquiries is now six times faster, and marketing campaigns are prepared two to three times more quickly.