SAP Hybris helps customers deliver great experiences
Join us for our complementary event on July 5th at Altitude 360, London. This one day thought leadership event will explore strategies and tactics with our three keynote speakers from Econsultancy, PricewaterhouseCoopers and Loudhouse. Attendees will innovative insights and ideas from our panel of customer speakers and other specialists, led by Bruce Dodworth, a leading brand expert who has worked with many leading multinationals. You will also get the opportunity to see two riveting demonstrations of customer engagement in practice. The day will conclude with networking and drinks.
When: Tuesday, July 5th
Where: Millbank Tower, 30 Millbank, London SW1P 4RS
Steve Plimsoll, PWC, UK Digital Lead - Consumer, Retail, Industrial Products and Services sectors
We don't need Digital Strategies, we need Business Strategies for the Digital age …
“Digital” is not about the technologies. It’s about new ways of solving problems, creating unique experiences, delivering efficiencies and accelerating growth. True "Digital" relies on and is enabled by data and technology but digital transformation is more than just a clever new app or moving your IT to the cloud, it is requires organisation, process and core business change. Steve will discuss the core "layers" of digital transformation that enable successful long term transformation of both customer experience / engagement and internal efficiency and effectiveness, plus examples from industry leaders.
Lynette Saunders, Senior Analyst, Econsultancy
Lynette Saunders is a Senior Analyst at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Econsultancy is an international research and training group focused on helping businesses do more digital business. It is an award-winning publisher of research and its data and insight, best practice guides, training and events focus on improving organisations' digital capability, effectiveness and revenue generating potential. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.