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SAP Customer Experience LIVE

Plan for the future and connect with purpose at the CRM event of the year
October 10-11, 2018 – Barcelona, Spain

 

深入了解
SAP Commerce Cloud

SAP Commerce Cloud enables organizations to deliver personalized digital commerce experiences. The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value.

SAP Marketing Cloud

Deliver the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.

SAP Sales Cloud

Sell more and create a lasting connection with your customers with an AI-powered CRM solution that transforms your lead-to-cash processes.

SAP Service Cloud

With SAP Service Cloud, make customers happy with customer service through omnichannel experiences, quick resolutions, and continuous feedback for improvement.

SAP Customer Data Cloud

Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.

SAP C/4HANA
SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.
Enablement

Find what you need to know on our products, including their functionality and use cases. Whether you’re looking for product documentation, recommended practices, training, community or support, this page packs all that information in one.

Expert Services

Maximize your return on investment in SAP solutions Leverage SAP Customer Experience Expert Services’ digital acumen and set your project up for success.

Training & Certification

If you’re looking for any kind of training, as an IT project manager, a business user, a developer or a software architect, our courses are tailored to your need. Look through a variety of topics in the format that fits you best—whether that’s classroom or online.

Consumer Products

Win the game by understanding and delivering superb experience to your customers across all channels and execute initiatives in all route to markets for all geographies. See how best are capitalizing today.

High Tech

High Tech companies today need to run a business where they can quote, fulfill, bill, invoice and recognize revenue and deliver highly relevant customer experience at same time. See best new business models.

Utilities

Your customers expect 24/7 convenience and personalized service, bundled offers and advice that makes sense. Meet customer expectations and lead the industry with SAP Customer Experience solutions.

Manufacturing

Modern manufacturing is much more than making and selling a product - you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.

Grocery

From intuitive ordering to great service, in store or online, SAP helps food retailers deliver a quick, easy and #WOW experience built on trust.

Fashion

Become a best run fashion business by digitizing the experience for both consumers and wholesale buyers with personalized, intelligent capabilities from SAP that makes your brand stand out from the crowd.

Gartner names SAP a leader in the June 2018 Gartner Magic Quadrant for Digital Commerce

Build great customer experiences. Work with a leader for digital commerce.

Live Webinar August 16th

Learn insights from leading brands: How Marketers should manage the Modern Customer

Join Loyalty360 CEO Mark Johnson & SAP Customer Experience CMO Kevin Cochrane as they share an executive perspective as well as best practices from leading brands to meet higher customer expectations.

The 2018 Gold Guide

SAP Customer Experience can help you give customers what they want, when they want it, in ways that will build trust and loyalty. Learn the ins and outs of SAP C/4HANA, including case studies, industry use cases, and more.

Relive The Customer Experience Revolution

Don’t miss out on this great opportunity to watch and hear Alex Atzberger, president of SAP Customer Experience, LIVE from SAPPHIRE NOW and ASUG Annual Conference, as he shares the changing relationship between customers and brands. Listen to SAP’s vision for transforming marketing, sales, commerce, and service to build trusted brand relationships and innovate next-generation customer experiences.

Find out what’s happening near you

Learn more about events taking place in your area, and register to join us.

Forrester Total Economic Impact™ study
Invest in a single platform that delivers great digital commerce experiences

In a recent Forrester Total Economic Impact study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Commerce Cloud (for B2B).

Forrester Total Economic Impact™ study
A single view of customer data: Your basis for personalized customer engagement

The SAP Marketing Cloud solution, with predictive and machine learning capabilities, helps keep customers satisfied and loyal while driving higher demand and conversion

SAP Consumer Propensity Report Asia Pacific 2018
Learn more about Asian consumers’ online shopping habits

Find out what 8,000 consumers across APAC had to say about their online shopping experiences, and get practical and effective tips for delivering better commerce experiences to your customers.

May 14
SAP Customer Data Cloud brings trust to personalized Marketing Campaigns

SAP has released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. And with the General Data Protection Regulation (GDPR) coming into effect in May, SAP and the CMO Council surveyed 165 marketers on the topic. Respondents from North America, Europe, Asia Pacific, Africa, South America and the Middle East weighed during March and April. The findings were telling.

May 4
Customers are choosing SAP’s Marketing Cloud Solution

SAP has announced that Palladium Hotel Group, Emmi Group, Atlantic Grupa and Modula have all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. And in light of the new General Data Protection Regulation (GDPR), customers are also seeking enhanced Capabilities to Support Personalization and Compliance. These are among the SAP customers that recently selected solutions from Gigya: FC Bayern Munich, SEA Group and Frucor Suntory.

为什么选择 SAP 客户体验产品?

革新客户体验

SAP 客户体验产品能帮助你开展创新,以便在在整个客户之旅中建立更密切、更可靠的联系。这样,你就能赢得终身客户,而不只是一笔交易。

凭借“数字优先”策略,自信开展竞争

通过新的数字化业务模式,你可以在全球范围内开展业务和提升口碑。同时,你也可以发挥“数字优先”品牌的主导优势,快速响应客户需求,使企业独占鳌头。

建立品牌信任度

 

客户希望获得个性化的服务和体验,但也希望个人隐私受到尊重。借助 SAP 客户体验产品,企业能够在与客户的每一次互动中获得信任,同时也能保护自身品牌价值。

每位员工都能成为客户专家

企业想要成功,需要采用单一的客户视图,从中获取超越数据的洞察。借助先进的机器学习和深度集成功能,每位员工都能了解并满足客户的需求。

案例研究

拜仁慕尼黑足球俱乐部借助 SAP 客户体验产品与球迷亲密互动

SAP 客户体验产品可作为数字化前端,面向全球粉丝开展营销和促销,同时支持足球俱乐部建立“金牌粉丝记录 (Golden Fan Record)”。

作为全球领先的足球俱乐部,德国拜仁慕尼黑足球俱乐部深受众多粉丝的追捧,在全球范围内拥有超过 6.5 亿球迷。借助 SAP 客户体验产品组合,该俱乐部成功俘获了世界球迷的”芳心“。

立即行动,与客户开展有意义的互动。让我们助你一臂之力。