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Delegates from over 350 Global Firms Attend hybris Global Partner Summit in Munich

Partners introduced to new SAP hybris Marketing solution and integration of new partners in the hybris Extend ecosystem

MUNICH, GERMANY – 18 February, 2015: hybris software, an SAP company, today announced the success of its Global Partner Summit held in Munich on 11-13 February, 2015. With record numbers of delegates from over 350 partners companies attending, the event heralded a significant expansion in the strategic importance of hybris’ channel to the continued growth and expansion of the hybris and SAP customer engagement and commerce (CEC) solution portfolio.

At the Partner Summit hybris announced that its partners will be able to implement the new SAP® hybris Marketing solution for the first time, along with associated software solutions available via the hybris Extend marketplace. The solutions will be made available thanks to a significant expansion in the role that independent software vendor (ISV) partners can now play in adding integrations to hybris Extend. Solutions have already been developed by leading ISV partners such as Bloomreach, Facebook, Marketo, Sprinklr and Turn for the launch of SAP hybris Marketing.

Speaking about the success of the event, Patrick Finn, Senior Vice President, Global Channel and Partnerships, hybris and SAP CEC commented; “We are very excited about the developments within our channel in 2015. The addition of the SAP hybris Marketing solution to our portfolio represents a huge opportunity for our global agency and systems integrator partners to sell a wider range of hybris and SAP CEC solutions, as well as for our ISV partners to provide market-leading integrations through hybris Extend. Accenture, Deloitte Digital, DigitasLBi, Razorfish and SapientNitro are some of the early integrators who have extended their reach to offer full customer engagement solutions, and our objective is to drive other partners within the ecosystem to follow the same path.”

“Given the disruption currently taking place in the marketing industry today, the combination of both SAP hybris Marketing and SAP hybris Commerce Suite, and a wider hybris Extend ecosystem, are an ideal solution to provide our customers with a better digital experience,” said Scott Mager, Principal, North American eCommerce Practice from Deloitte Digital.

Amongst the highlights of the event were the hybris Global Partner Awards. Some of the winners include:

  • Award
    Most Innovative Partner of the Year
    Americas Partner of the Year
    EMEA Partner of the Year
    APJ Partner of the Year
    Global ISV Partner of the Year
    Global Service Delivery Partner of the Year
    Global Partner of the Year

  • Winner
    Deloitte Digital


Other highlights included a presentation by Connie Moore, Senior Vice President of Research at Digital Clarity Group, who discussed findings from recent research into customer engagement and commerce strategy. Speaking about the findings of the research she commented; “the research, which surveyed stakeholders at over 200 companies in Europe and the US, revealed that service provider use in the category is widespread and growing, with over 50 percent of companies expecting to increase their spend in this area in 2015. However, the findings also showed that companies are paying smaller fees for customer engagement and commerce consulting and systems integration than other categories of IT spend. To address this issue we would therefore encourage service providers to consider performance-based pricing to maximize revenue opportunities in this area.”

About SAP hybris Marketing

SAP hybris Marketing supports a new set of marketing solutions and partnerships available from the hybris Extend online integration marketplace. The solutions, developed in close collaboration with industry leaders, include pre-built integrations to ensure faster time-to-value and higher quality in deploying with the SAP hybris Marketing solution. SAP hybris Marketing uses big data analytics in real-time to surface contextual insights that enhance each link in the marketing value chain. The platform allows companies to build up a 360 degree view of the customer across every channel and constantly enrich it from internal and external data sources; it enables predictive modelling – based on activity, sentiment, profile, lifetime value – allowing for more precise targeting and it segments customers using Big Data analytics, tailoring messages to them in order to deliver the best possible customer experience. For more information, visit