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Hong Kong, 5 December 2014

Chow Sang Sang Launches eShop to Embrace Innovative Omni-Channel Retail Business Model

hybris B2C Commerce Suite to support Chow Sang Sang’s business transformation and O2O strategy with an omni-channel retail business model

Today, hybris software, an SAP company and the world’s fastest growing commerce platform provider, announced that Chow Sang Sang, a leading Hong Kong-based jewellery brands, has selected its technology to build an online shop as part of Chow Sang Sang’s business transformation to reflect a retail business model that addresses the needs of today’s tech-savvy customers with a digital lifestyle. As the fast-moving retail industry continues to require organizations to deliver cutting-edge shopping solutions, companies that choose omni-channel strategies stand to gain an edge over the competition.
This year marks the 80th anniversary of Chow Sang Sang and the company has decided to revamp its eShop with the support of the hybris B2C Commerce Suite, allowing the brand to deliver a complete omni-commerce experience to customers across the globe. The new eShop will serve as a key initiative for the brand’s transformation, which leads it on a path to innovation, increased customers loyalty, improved inventory management and outstanding customer service.
“Technology and connectedness have changed the way customers browse, shop, purchase and pay for goods. Innovation and customer engagement is also important to drive positive word of mouth and nurture younger generation customers,” said Winston Chow, Deputy General Manager at Chow Sang Sang. “As the first jewellery company listed on the Hong Kong Stock Exchange, we have a history and tradition that goes back eight decades and are now combining the refinement of our traditional craftsmanship with the power of today’s technologies to better serve our customers. eShop is a key part of our 80th anniversary campaign.”
In addition to the eShop, Chow Sang Sang’s 80th anniversary campaign includes an in-store interactive customer experience using new digital technology “Charme Touch” and “Magic Mirror”, where customers can design and “try” the accessories virtually, and share with friends through social media. The brand allows customers a number of ways to view and collect items, so that their customers can have as much flexibility and autonomy as possible. They can reserve their items online and view at store before purchase; or, order at the e-shop and pick up at physical stores, or if they wish have them delivered directly to a designated address. All of these processes and digital initiatives were interconnected through hybris’ B2C commerce solution with the aim to capture customer insights, deliver the best and seamless O2O shopping experience, create a personalized multichannel customer experience and generate customer loyalty.
“Today’s customers are digitally empowered and in control. They expect to be able to interact, conduct research, purchase and receive services seamlessly from multiple channels including web, mobile, in-store or even on the phone with a sales person,” said Burghardt Groeber, Vice President of Greater China, hybris. “We are thrilled to partner with one of the most reputable jewellery brands, Chow Sang Sang, here in Hong Kong to help them meet customers’ expectation, deliver the best customer experience, support their business strategy and be part of their 80th anniversary business transformation.”
“Our eShop not only serves customers in Hong Kong, but also customers around the world. One third of our online customers are the overseas Chinese especially the cities where the Chinese migrates are concentrated in, such as Singapore, Toronto, Vancouver, San Francisco, Melbourne and more. This facilitates our brand philosophy of passing on the precious metals to the next generations,” added Chow.
To visit the Chow Sang Sang eShop, please visit:
About Chow Sang Sang
For over 80 years, Chow Sang Sang has captured the hearts of millions with its exquisite jewellery collections. Inspired by its philosophy of “Sustained Vitality, Ever Rejuvenated” and driven by a relentless pursuit of perfection, the brand has become an icon of design, craftsmanship, quality and professional service. Today, Chow Sang Sang continues to ignite the imagination by blending timeless traditions, contemporary artistry and innovative technology into every one of its creations. Chow Sang Sang has also brought some of the world’s most celebrated jewellery brands to Asia. With more than 380 self-operated stores in China, Hong Kong, Macau and Taiwan, as well as a world-class online store, Chow Sang Sang continues to bring excellence in design and service to discerning customers around the world.