Atlanta - March 10, 2014
Purchasing Power Launches New E-Commerce Platform for Superior Customer Experience
hybris software Selected for its Scalability and Enhanced Shopping Features
Purchasing Power, a specialty e-retailer offering American workers the opportunity to purchase consumer products and services through an industry-leading voluntary employee benefit, today announced the launch of its new e-commerce platform to deepen customer engagement and provide an enhanced shopping experience. Purchasing Power chose hybris software, an SAP company and the world’s fastest-growing commerce platform provider, to deliver an advanced e-commerce solution.
In 2001, Purchasing Power pioneered the concept of a payroll-deduction employee purchase program available as a voluntary benefit through employers. The company’s first e-commerce platform was built in-house. Fast-paced growth, continuous product catalog expansion and the addition of new services such as education and vacation packages, led to the need for a scalable, feature-rich, enterprise class e-commerce platform.
As the employee purchase program of choice for Fortune 500 companies, Purchasing Power must deliver solutions that meet the needs of large, complex organizations. hybris offered a service-oriented solution that provides the flexibility and scalability to propel Purchasing Power forward as a leading e-retailer.
“Our company’s purpose is to power people to a better life – we do this by offering the best employee purchase program and now we will have a best-in-class e-commerce platform to ensure we can continue to deliver on our purpose,” said Scott Wheeler, Purchasing Power COO. “Employer and employee feedback was a key component to the site’s upgrades. Purchasing Power’s customers can now shop the extensive online product catalog in a useful and customized way, resulting in a dynamic customer experience.”
Purchasing Power’s unique business model requires a B-to-B-to-C e-commerce capability for employers and employees, which hybris was able to deliver. The highly flexible platform allows organizations to synchronize commerce across multiple channels, brands, business models and geographies on a single platform, making it an excellent fit for Purchasing Power.
“As a company catering to both B2B and B2C markets, Purchasing Power needs the customization capabilities and flexibility to tailor its e-commerce solution to meet customers’ changing needs,” said Steven Kramer, executive vice president sales Americas at hybris. “hybris’ platform is expertly designed to cater to both B2B and B2C buyers and is maintained internally, which means it’s easy to customize and expand. Today’s world is highly personalized and it’s important for retailers to ensure the best possible e-commerce experience for customers.”
About Purchasing Power
Headquartered in Atlanta, Purchasing Power is available to six million people through large companies – including Fortune 100s – and government agencies. Purchasing Power is one of the fastest-growing specialty e-retailers in the market offering a leading voluntary benefit program. Honored for “World Class Service” by Smart Business, Purchasing Power was also recognized as one of the fastest-growing companies, ranking as one of “Atlanta’s Best and Brightest Companies to Work For” earlier this year. Purchasing Power is ‘Powering People to a Better Life™’ through its employee purchase program, financial literacy efforts and charitable contributions. Purchasing Power is a Rockbridge Growth Equity, LLC Company. For more information, visit www.PurchasingPower.com.
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