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Munich – December 16, 2013

British Jeweller Beaverbrooks Launches New Website to Drive Online Sales using hybris software

New website also incorporates interface from Tacit Knowledge that enables customers to interact with quality High Street brand using any device

hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that Beaverbrooks, the award-winning UK high-street jeweller, has launched its new e-commerce website,, based on the hybris Commerce Suite. The website, developed by hybris partner, Tacit Knowledge, will ensure that Beaverbrooks can satisfy all the different ways in which customers are interacting with the site. It also features a delivery system linked to stock data to guarantee a fast and reliable fulfillment of orders.

The main objectives were to create a stable, high performing site that could provide a true omni-channel experience and reflect the quality, luxury and craftsmanship inherent in the Beaverbrooks brand. The scalability of the hybris platform was also important to enable Beaverbrooks to expand its online presence and sales in the future.

The responsive design of the website’s interface provides easy navigation regardless of the device that a customer is using, and allows to nurture the growing number of customers using smartphones and tablets. The underlying system calculates the fastest and most reliable delivery time depending on the availability of stock, so the business can fulfill orders quickly. These key features are powered by the hybris Commerce platform and have been specified, designed and implemented by Tacit.

“For retailers with a heritage like Beaverbrooks, it is essential that their online presence meets the expectations of modern consumers, whilst at the same time reflect the brand’s strong values such as quality, luxury and customer service,” explained Henk Jan van der Weide, Vice President, Northern Europe at hybris. “As such, we are delighted that our hybris B2C Commerce solution is being used to power and support the new site.”

In addition to enhancing the customer experience, is now able to accept new payment options such as gift cards, provide access to more frequent stock management updates and offer a guest checkout, which means that customers no longer need to register to order goods, and the site also incorporates a stock checking facility for customers to view availability in-store. In addition, Beaverbrooks can easily create content for the site and manage its own merchandising in order to ‘up-sell’ specific brands in its range..

Jo Dillon, Head of E-Commerce at Beaverbrooks the Jewellers said:“We are very happy with our new website and what it means for our customers. As a jeweller, we’re privileged to be part of key life purchases which require careful consideration before committing to buy. We wanted a platform that would support this and offer a more integrated shopping experience across our business. Working closely with Tacit, and using the hybris Commerce platform, we’ve created a website that makes shopping for these extra special purchases both easy and enjoyable. We’re looking forward to developing this further in 2014 and beyond”

“The site is a fantastic example of omni-channel commerce,” commented Chris Andrasick, CEO at Tacit, “It puts the customer at the centre of the sales process and enables them to move seamlessly between different channels whether they are digital or physical. The power to deliver this level of interaction comes from our depth of experience and working with partners such as hybris who provide reliable cutting-edge software to enhance the customer buying experience.”

About Beaverbrooks
Beaverbrooks are the UK’s trusted jewellery and diamond specialist since 1919. Still family owned and run today, Beaverbrooks has been privileged to be a part of our customers most celebratory moments in time for nearly a century.

Today Beaverbrooks are proud to be a well-known name on the high street running 66 stores through the UK, and in the jewellery and business world for our integrity, passion and caring approach.

Beaverbrooks is proud to be regarded as one of the UK's best companies to work for by The Sunday Times Top 100 and in the Financial Times 'UK's Best Workplaces' awards several years running.

Beaverbrooks provides exceptional quality stunning jewellery and watches; along with many sought after brands. At Beaverbrooks impeccable quality and unparalleled service is at the heart of everything we do.