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Технический документ

State of eCommerce in Australia and New Zealand

We are pleased to present you the first research report on the state of eCommerce in Australia and New Zealand. The research assesses eCommerce in the region for both B2C and B2B organisations. It explores what the challenges and growth opportunities are for those businesses trying to build and execute on an eCommerce strategy.
B2B eCommerce has certainly not taken off in the same way B2C has in the region, but is set to grow dramatically over the next 12-24 months. However, business buyers are demanding a more personalised, seamless shopping experience when making purchases on behalf of their companies. Suppliers must take action to cater for this phenomenon known as the “consumerisation of B2B commerce” or risk losing out to companies that are faster and easier to do business with.
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