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SAP Customer Consent: Build Trusted Customer Relationships Based on Transparency and Control

Thrive in The New Era of Consumer Privacy

Due to rising consumer suspicion and strict new data protection regulations, it’s now imperative to build transparency into your online interactions with consumers and to put them in control of their own data. SAP Customer Consent helps businesses build trust with customers while addressing compliance with global data protection laws, including the European Union’s General Data Protection Regulation (GDPR). SAP Customer Consent helps you collect, track and manage consumer preferences and consent settings across every brand, channel and property while giving customers control over their experiences via an intuitive self-service preference center.

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