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The New Age of Vehicle Sales
For the consumer, buying a new car can still seem like a daunting and not particularly enticing prospect. Just deciding how to spend their money is tricky enough; the complexity of leasing and rental deals is off putting and difficult to navigate. The experience at dealers doesn’t always accurately represent the brand. And for the most part, and with most manufacturers, it’s not a digital process. Often the only fully digital part of buying a new car is using a configurator. The rest is distinctly analogue. There is also a growing gap between the customer’s expectations of the ownership experience and what is offered by many brands. In fact, the word ownership is becoming irrelevant because increasingly, people do not want to own a car. They want transport. New methods of accessing and paying for that transport are defining the future shape of the automotive industry.