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Tommy Bahama: SAP Hybris Commerce Brings the Ability to Expand and Evolve Product Offerings, Leading to Continued Growth

Oxford Industries, Inc. is a global apparel company. The Company designs, sources, markets and distributes products bearing the trademarks of its owned lifestyle brands, as well as certain licensed and private label apparel products. The Company's portfolio of brands includes Tommy Bahama, Lilly Pulitzer and Ben Sherman. It distributes its own lifestyle branded products through its direct to consumer channel, consisting of its retail stores and e-commerce sites, and its wholesale distribution channel, which includes better department stores and specialty stores. Tommy Bahama CEO Doug Wood delivers the 'island life' with SAP as the foundation for company operations. SAP Hybris Commerce brings the ability to expand and evolve product offerings based on customer preference and personalization, leading to continued growth.