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How to engage and collaborate with a new generation of citizens

Customer empowerment is at an all-time high, and with that comes a more involved and more engaged citizen. Learn how you can effectively manage the modern citizen journey in this episode.

Keep today’s citizens engaged and involved.

According to Aberdeen Group ‘Serving a New Generation of Citizens’, institutions focused on delivering personalised citizen care outpace those that don’t. With this in mind, government agencies and public institutions need to adopt the best practices that not just meet citizen needs, but also offer personalised services to keep them engaged and involved.

Join us in this virtual master class episode on how to consistently deliver a positive and contextually relevant citizen experience that will surpass expectations.

Meet the speakers

Kathleen O’Brien
Global Industry Principal for Public Sector
SAP Customer Experience

Kathleen is a Global Industry Principal for Public Sector at SAP Customer Experience. She brings over 17 years of Consumer Industries experience including 11 years with Nike in the U.S. and Europe. She has worked on global retail implementation projects in roles ranging from business analysis, project management, and business consulting.

» Connect with Kathleen on LinkedIn

Chee Lioy U
Director, Public Service, Singapore

Chee is the Director of Public Service Singapore. Chee Lioy comes with 25 years of public service experience. He was the planner for MINDEF HR Transformation, establishing strategic and operational HR capabilities for the 3rd Generation Singapore Armed Forces. Chee Lioy was the Chief Architect for Skillsfuture Singapore just before joining SAP.

» Connect with Chee on LinkedIn