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How to drive cutting-edge contextual marketing with customer identity

Learn how customer identity, the connective tissue for contextual marketing, is critical for marketers today.

Revolutionize how you drive contextual marketing with customer identity

Contextual marketing technologies help companies achieve more engaging and relevant customer experiences by capturing data on the full context of the customer journey; not just who the customers are, but also key information about when they shop, where they’re most likely to make a purchase, what platform they use and more. Yet, these technologies also present significant team alignment, technology, privacy and permissions challenges to B2C companies.

In this webinar, Joe Stanhope and Rashmi Vittal will demonstrate how a customer identity strategy can address these challenges and drive effective contextual marketing efforts.

Through this discussion, they will highlight the main business challenges of achieving effective contextual marketing, detail the core tenets of customer identity strategy that can drive contextual campaigns, and present use cases where companies realized top-line success through customer identity management solutions.

Meet the speakers

Joe Stanhope
Vice President and Principal Analyst serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences.

» Connect with Joe on LinkedIn

Rashmi Vittal
Vice President of Product Marketing
Gigya, now a part of SAP

Rashmi Vittal is responsible for Gigya’s go-to-market strategy, messaging, content, and sales enablement. With over 20 years of experience in enterprise software, GTM strategy and product marketing, Rashmi has managed various portfolios, from adtech and martech solutions to big data and advanced analytics at IBM, Oracle, and Neustar. Rashmi holds a Master of Business Administration from the F.W. Olin Graduate School of Business at Babson College.

» Connect with Rashmi on LinkedIn