Skip to contentSkip to navigation menu

Integrated Supply Network Selects hybris as its Omni-Channel B2B Commerce Platform

hybris software equips ISN with a robust, scalable omni-channel technology platform to improve the B2B online experience for buyers and resellers

Chicago – 12 May 2015: hybris software, an SAP company, announces today that it has partnered with Integrated Supply Network (ISN), the largest independent automotive and light industrial tool, equipment and supply chain services provider in the U.S., to dramatically enhance ISN’s B2B omni-channel commerce websites. hybris commerce platform was launched across multiple ISN Web properties,, and other brands, to foster a more robust, compelling browsing experience for customers.

With more wholesalers and distributors completing research and purchasing processes online, ISN needed a scalable commerce platform that appealed to tech-savvy B2B buyers who expect the same ease-of-use and functionality as top consumer websites. Prior to the hybris implementation, ISN’s digital capabilities were limited, and its existing homegrown platform was difficult to maintain.

“hybris’ technology offers the complete package—strong features, channel management functionality and B2B experience,” said Rachel Barefoot, director of IT Application Development at ISN. “With hybris Commerce Suite, our team can easily roll out new content, promotions and site updates across all pages and enhance the customer journey now and in the future.”

The new platform significantly improves B2B buyers’ shopping experience on ISN’s websites while making it easier to find useful product information and connect with sales reps when necessary. For the ISN team, hybris’ single-stack commerce solution was easy to implement and integrated seamlessly with its existing enterprise software systems.

“Forward-thinking B2B companies such as ISN are upgrading their digital experiences to appeal to a highly-sophisticated, always-connected customer base,” said Rob Rosenthal, Senior Vice President of Sales, Americas, hybris and SAP Customer Engagement & Commerce. “Our work with ISN will allow the company to increase its return on technology investments and scale to accommodate growing digital demands moving forward.”

As a global leader in commerce technology, hybris’ B2B commerce platform is a powerful tool that transforms the customer experience as well as backend management capabilities for large B2B organizations. The solution helps ISN improve business processes, establish an organizational hierarchy and streamline product content management to increase revenue and digital performance. The organization is currently rolling out the new sites to wholesalers and distributors across the U.S.

About ISN

Integrated Supply Network was founded in 1972 and has grown into the industry's most complete Supply Chain Services Provider. We are the nation's largest independent Tool & Equipment Specialist and we credit that success to our 3 CORE VALUES: PEOPLE BUILDING , OPERATIONAL EXCELLENCE, and CUSTOMER FOCUS. We are committed to providing opportunities for ISN BUSINESS PARTNERS AND TEAM MEMBERS to REACH THEIR POTENTIAL, SUCCEED, AND WIN.