hybris Expands Marketing Partner Ecosystem
Munich, Germany – February 12, 2015: Today at its Global Partner Summit in Munich, hybris software, an SAP company, announced a significant expansion of its hybris Extend program with market-leading independent software vendors - Bloomreach, Facebook, Marketo, Sprinklr and Turn - to provide extensions for the newly launched SAP® hybris Marketing solution.
Each of these new partners has created a range of different prepackaged integrations for the SAP hybris Marketing solution. The new partnerships increase the number of independent software vendors committed to hybris Extend – an online integration marketplace for hybris customers – across categories including analytics, digital advertising, customer experience, in-store, payments and billing, and social.
“We are pleased to welcome new, heavyweight partners and add exciting new capabilities to the newly launched SAP hybris Marketing solution,” comments Patrick Finn, Senior Vice President, Global Channel & Partnerships, hybris and SAP CEC. “Today’s news boosts the reputation of hybris Extend as a globally accessible marketplace, providing customers with access to a rich set of integrations with value-added solutions from quality, trusted, market-leading vendors. These new partners complement our portfolio of marketing partners currently in our Extend marketplace, such as Monetate, Bazaarvoice and OpenText.”
By offering independent software vendors the opportunity to provide extensions to its market-leading solutions, hybris will provide its partners with additional engagement and revenue opportunities, and its customers with a wider range of solutions, services and functionality.
“Sprinklr's partnership with the SAP hybris Marketing solution has enabled us to accelerate and broaden our engagement with the influential global brands that use it day in and day out,” comments Carlos Dominguez, President and COO at Sprinklr. “The integration of our industry-leading social platform will enhance this solution for our joint customers, driving real-time results for marketing, commerce, and experience management.”
The SAP hybris Marketing solution includes a standards-based open architecture, enabling deep third party integration capabilities. It uses real-time contextual data to continuously update a 360 degree profile of identified and unidentified customers. The profile spans what each customer has done in the past, what they might do in the future, and what they are most interested in at any moment in time.