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Munich & Chicago, 21 January 2015

hybris Named a B2C Commerce Suite Leader by Global Independent Research Firm

hybris taking on the broader role leading all of SAP’s systems of engagement with its Customer Engagement and Commerce (CEC) portfolio of products

hybris, an SAP company and the world’s fastest growing commerce platform provider, has been named a leading B2C commerce suite vendor in Forrester Research, Inc.’s latest Wave report on B2C Commerce entitled: “The Forrester Wave™: B2C Commerce Suites, Q1 2015,” dated January 13, 2015.
According to the Forrester B2C Commerce Suite Wave report, “Few firms today seek just an eCommerce platform. eBusinesses have growing needs for sophisticated omnichannel fulfillment and online merchandizing tools and are buying a suite of commerce technologies from these vendors that includes core commerce functionality, an order management system (OMS), experience management, and product information management (PIM).”
“The needs of online retailers continue to evolve along with the rise of consumer sophistication, so it’s imperative that they are equipped with a solution that will address all future commerce needs, today. With hybris at the helm of SAP’s dynamic and integrated Customer Engagement and Commerce portfolio of solutions, they can do just that,” said Ariel Lüdi, CEO of hybris. “Our focus on the B2C commerce market has led to our sustained success in the retail industry markets and we are pleased to see that our commerce technology continues to be recognized as a leader in this rapidly growing industry.”
According to the report, “hybris has experienced significant growth in the past 12 months since being acquired by SAP. Behind the momentum lie a few contributing factors: 1) the core value proposition of the hybris platform (combined PIM, eCommerce, experience management, and OMS on a single, modern architecture platform) remains intact following the acquisition; 2) existing SAP ERP clients are gaining confidence in the integration approach of hybris and the SAP ERP; 3) SAP’s global footprint is propelling significant sales momentum in APAC and other emerging markets; 4) the network of commerce service providers working with hybris is stronger than ever; and 5) SAP account reps are educating their existing account portfolios on the hybris solution.”
Additionally, in the report Forrester states, “The market for commerce suite technology is mature, yet it is set to almost double from a $1.2 billion market in 2014 to $2.1 billion in the US alone by 2019. Although adoption of commerce technology in B2C verticals such as retail and consumer products is already largely saturated, much of the anticipated growth over the next five years will be driven by replatforming activities as established online retailers look to fortify the scalability of their technology and branded manufacturers increase their focus on direct – to – consumer (DTC) digital channels. Further influencing the growth in this market segment is the investment online retailers are making in PIM, OMSes, experience management, advanced personalization, recommendation engines, and other applications that improve online shopping experience and drive conversions results.”
To download a copy of the Forrester B2C Commerce Suite Wave report please visit: