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London - 10 October, 2013

hybris features Omni-Channel Platform for Sports Organizations at Leaders in Digital Sport Conference

Supporting sports organizations with Direct-To-Fan monetization strategies across multiple touch-points for digital assets, collectables, merchandise and subscription memberships

hybris, an SAP company and the world’s fastest-growing commerce platform provider, today announced a major new initiative specifically geared to support sports organizations’ Direct-To-Fan strategies. hybris software will help teams build fan loyalty and maximize revenue opportunities by monetizing digital assets, collectables, merchandise and subscription club memberships.

The hybris omni-channel platform, which is an ideal commerce solution for sports, will be highlighted at the Leaders in Digital Sport event taking place on 9th–10th October at the home of Chelsea Football Club, London, UK, where hybris is an official partner.

“We view sport as one of the fastest growing market opportunities for us and, today, hybris supports some of the world’s most recognized teams in building fan loyalty to maximize revenue opportunities through their Direct-To-Fan monetization strategies,” explained David Reitman, Global Head of Digital Commerce, hybris. “Leaders in Digital Sport is the industry’s key annual event where the leaders of sports teams and leagues come together to discuss business opportunities and best in class case studies. This is a wonderful opportunity for us to wave our flag and show what we have done as well as to share our roadmap.”

hybris delivers the only omni-channel commerce platform that supports physical and digital goods through flexible monetization strategies, including one-time, subscription and micro-transaction. hybris provides a strong commerce solution enabling sports organizations to build and monetize a perpetual fan relationship via any touch-point – web, mobile, tablet, box office, game console and more.

James Worrall, CEO, Leaders, adds “We are delighted to be partnering with the leading player in sports e-commerce. In its sector, hybris is at the forefront of innovation and it will bring all its expertise to the conference. I am very much looking forward to working together with its team.”

The annual Leaders in Digital Sport conference is aimed at senior professionals within elite sporting organisations and is dedicated to the identification, development and management of sporting talent. The first conference was held in 2009 and quickly became recognized as a unique platform for networking and communication in sport. The event has since grown significantly in both its scope and influence, with the likes of Billy Beane, Mark Cavendish and Arsene Wenger all speaking at Leaders in recent years.


About hybris, an SAP Company

hybris helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B brands Avid, Checkpoint Software, W.W.Grainger, Thomson Reuters, 3M and Houghton-Mifflin Harcourt as well as consumer brands Waterstones, Starbucks, Bridgestone, Toys“R”Us UK, Levi's, Nikon, Galeries Lafayette, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit