Did you know that for shoppers in Australia, 78% would break up with a brand who misuse personal data?
(Source: 2017 SAP Hybris Consumer Insights Report)
Navigating through relationships in the modern age is tough. Digital innovation has challenged the traditional ways people plot a course from dating to romance. It’s the same with brands and consumers, isn’t it? Consumers now hold the power in the relationship, thanks to the digital economy. Simply put, consumers have much higher expectations of what they want brands to deliver.
That’s why we developed the SAP Hybris Consumer Insights Survey in March 2017: to help brands better understand consumers and set a stronger path forward to keep them coming back. The survey asked over 1,000 Australian consumers questions that uncovered how they feel about engaging with brands, including data collection, privacy and customer response.
The results for Australia make up part of a bigger picture, as the full survey canvassed over 7,000 consumers across Asia Pacific that also included Singapore, Thailand, India, Japan, South Korea and China. The statistics and results were extensive, so we’ve produced a report to help brands navigate the state of digital consumer engagement and preferences.
Looking for more?
We understand that culture plays an important role, and relationships can shape differently in different countries. Each of this country report will give a detailed insight of what consumers in this market is after when it comes to having a relationship with brands.
Download your complimentary copy now!