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Engage consumers in the moment

From beauty, household supplies and food, subscription services are gaining in popularity because they benefit customers with serendipitous product discovery or simply for the convenience of saving time on predictable purchases. The best part for you? It transforms the buying process from just a one-off transaction into an ongoing relationship.

This new business model helps CPG manufacturers, brands and retailers create enduring customer loyalty while opening new revenue streams. Evaluate how the subscription opportunity can benefit your business, download the Brick Meets Click report Leveraging the Subscription Opportunity.

Leveraging the Subscription Opportunity

Product types that consumers are most comfortable ordering via programmatic commerce:

Household supplies

Source: "2016 UPS Pulse on the Online Shopper" report

Food and drink
Beauty, healthcare and personal hygiene

Turn your shoppers into subscribers with SAP Hybris.

What better way to give consumers what they want, when and how they want it than with subscriptions? SAP Hybris makes it easier than ever to deliver a consistent experience through a subscription-based model. To learn more about how SAP Hybris can help you initiate or improve your subscription programmes, watch our webinar "Beyond the Subscription Economy".

Catering to the Connected Customer with Subscription Models

Fergus O'Reilly discusses how subscription-based business models provide benefits for both brands and their customers, including more personalisation and larger amounts of data collection.


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