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The Tension in B2B Customer Experience Management

Many agree that delivering great customer experience is a key strategy for growth in the digital economy. But is it true as well in B2B? And what about the state of customer experience in B2B? Read this research findings by Econsultancy conducted globally with 220 B2B professionals. The study found that many B2B leaders agree that customer experience is important for their organizations. However, only 16% believe they are on par with the best B2C brands in delivering engaging customer experience.
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