SAP Customer Profile: Power Trusted Digital Experiences with First-party Data
Orchestrate, Govern and Analyze Customer Profiles from a Central Location
It’s essential to manage the data you collect from customers in a holistic and responsible way. This is difficult to do if data is spread across your organization in silos, with no easy way to make it truly actionable across the enterprise. SAP Customer Profile enables you to transform a wide variety of customer identity, profile and account status attributes into unified customer profiles that can be orchestrated and governed across your business from a central location, then analyzed to gain deeper insights into your audience.