Estudo de caso
TUI Poland: Reaching New Heights in Traveler Satisfaction with the SAP Hybris Commerce Solution
Provision of travel and tourism services and products TUI AG is Europe’s leading travel group. The three sectors TUI Travel (tour operating, online sales, high street outlets, airlines and incoming agencies), TUI Hotels & Resorts and the cruise ship business form the World of TUI. About TUI Poland, TUI Poland is a tour operator, active in Poland since 1992 that consists of two businesses - a scheduled airline and the number two tour operator in Poland, mainly selling overseas holidays. With SAP Hybris Commerce TUI Poland can engage customers channel irrespectively and build brand strategy.