New consumer study reveals that consumers in India are, on average, delighted with their digital experiences.
3000+ consumers from across India rated over 8000 digital interactions to create a digital experience index. The findings are sobering: there is a significant difference between the digital experiences that delight consumers and the digital experiences that brands in India are delivering.
The survey revealed that 59 % of respondents are delighted with the digital experience they receive. Yet a good number of 15% responders are unhappy with the digital experience. This digital gap matters as the study finds strong correlation between the digital experience scores, customer loyalty and net promoter score.
This report also looks into customer preferences, their attitudes towards privacy versus personalisation in various industries and how exactly good and bad experiences impact their loyalty. And your business.