The SAP C/4HANA suite at a glance
SAP C/4HANA Built for emerging business models, SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.
Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.
- Identify and engage customers across channels and devices
- Be transparent, gain loyal customers and protect your business
- Power trusted digital experiences with first-party data
SAP Commerce Cloud enables organizations to deliver personalized digital commerce experiences. The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value that includes product content management, experience management, personalization and order management.
- Single platform
- Built-in flexibility
- Industry specific
- B2C, B2B, and B2B2C
- Pre-built integrations
Deliver the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.
- Individualized experiences with predictive and machine learning
- A dynamic customer profile with a single view of first-party customer data
- Marketing ROI with multi-touch attribution and centralized marketing performance management
- Modern marketing planning with increased transparency and data-driven decisioning
Sell more faster and create a lasting connection with your customers with an AI-powered CRM solution that transforms your lead-to-cash processes.
- Spend more time selling and less on admin with modern CRM solution
- Incentivize and compensate to accelerate sales performance
- Automate the proposal process so you can configure price and quote faster to meet customer needs faster
- Capitalize on the experience economy with intelligent billing solution
- Organize and create sales enablement and learning content for sales success
- Transform field sales with Retail Execution
SAP Service Cloud
Reduce call center operations and integration costs, increases the efficiency of phone representatives and improve customer and employee engagement and satisfaction.
- Harmonize your service processes
- Deliver 24/7 service with AI chatbots
- Create omnichannel service
- Motivate your employees
- Initiate a full feedback loop
Meet real-time service expectations. Keep customers informed on their service needs, scale your workforce to meet current demands and equip your service technicians with the right knowledge and tools on the go.
- Drive a Consistent Mobile Experience
- Deliver Smart Analytics with ML and IoT
- Redefine Self-Service
- Create an On-Demand Service Network