Put great and relevant content at the heart of your online business with SAP Hybris Customer Experience, the content management system that does more for your business – and your customers.
By giving you insights into what your customers need and want at a particular point in their journey, SAP Hybris Customer Experience and SAP Hybris Merchandising enable you to deliver targeted, consistent and relevant content and products. It’s not easy to build customer loyalty, but focusing on timely offers makes sure your business has the best chance to remain their top choice.
An easy-to-use slider-based interface in SAP Hybris Merchandising gives you the power to create the merchandising mix, manage personalization rules and test variations.
Reimagining CRM, finding ways to interact in a more personalized way with customers and being able to understand how a customer is thinking and acting is the way of today's new world. SAP's focus on this is smart – very smart in fact – and makes the choices that customers have when it comes to technology that much richer.
SAP Experience Management and Context-Driven Services: key features
Capture insights into your customers’ intents and affinities based on their actions and behaviors.
Present and promote relevant content based on valuable customer insights.
Keep up with visitors’ interests to turn them into buyers, with the ability to continuously adjust your merchandising mix and monitor buying trends.
Use intelligent remarketing to bring back customers who have abandoned purchases.
Dynamically assign and re-assign customers to segments for even deeper personalization in real-time.
Take a closer look
Read more about how SAP Digital Asset Management by Opentext can help manage and deliver consistent digital content across all your channels.
SAP Commerce Cloud: related content
Find out about state of customer experience in B2B industries. Download the research report from Econsultancy conduct exclusively for SAP.
Gain the insights on how to improve customer experience uncovered by a recent research study conducted by Forrester on behalf of SAP.