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Munich, 29. July 2014

hybris Labs Drives Innovation of Next Generation Shopping and Retail Solutions

Shaping the future of commerce supported by partnership with arvato Systems

hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced the latest developments of its innovation practice, hybris Labs. With carte blanche to develop new and innovative ideas for next generation commerce to be used by businesses and consumers alike, hybris Labs has joined forces with arvato Systems North America, a leading eCommerce Systems Integrator and platinum hybris partner since 2007, to form a joint research and development team focused on solving future commerce problems today.
The latest innovation to come from hybris Labs is the Smart Wine Shelf. An Internet of Things (IoT) application, the tool helps customers, confronted with a variety of choice too big for them to handle, to find those bottles of wine which best match their taste. With the assistance of a mobile application called "Wine Wizard", the customer defines his taste in wine. Based on these preferences, those bottles that suit the customer are highlighted through LED's on the wine shelves. If the customer then selects one of these bottles, they will receive further information – displayed on a screen that is attached to the shelf - on that specific wine including the overall match with their specific taste and the criteria on which the recommendation is based. As any interaction with the Smart Wine Shelf produces data that can be used for market research, this method of using IoT to combine customer experience and analytics is an essential tool for retailers.
Other developments from hybris Labs include 'Stream', a concept that allows the television to be connected to online shopping for this to be synchronized with a mobile device or tablet. Another example is the integration of shopping with social media, via a mobile device and location-based services.
“We are delighted by the success of hybris Labs in driving innovation and ideas in the commerce space,” said Rick Chavie, Chief Solutions Officer at hybris. “It has been instrumental in helping our customers get more from their retail businesses and enabling consumers to have a more complete shopping experience. By joining forces with our strategic development partner, arvato Systems North America, our joint team will be able to provide further game-changing technologies and shape the commerce experience of the future."
In the era of digitally empowered consumers, the way in which businesses must engage with customers and ‘manage relationships’ has changed radically. Businesses are struggling to meet these needs with their existing tools. The new partnership will provide the freedom to develop new and innovative ideas into real world solutions enabling hybris and arvato Systems to transform the way in which companies target and approach their clients and consumers.
“Being a long-term hybris implementation and product development partner, this is the next logical step for our relationship. arvato Systems is really excited about this joint opportunity. We see the retail industry and commerce landscape rapidly changing and evolving. Together with hybris Labs we will pre-empt the next big trends in commerce,” explained Georg Kreimer, Product Development Manager, arvato Systems North America.
Building on the success of the initiatives already developed by hybris Labs, the hybris and arvato teams are now focused on exploring how the IoT can be leveraged to create better commerce experiences.
About arvato Systems arvato Systems is a systems integrator with a solid reputation. We implement standard software while offering tailor-made, industry-specific and individually developed solutions. More than 2,500 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading global BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of planning, operation, systems integration and support. Our clients appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table.

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