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Chicago – October 10, 2013

LIDS Partners with hybris to Create Best-in-Class B2C Commerce Experience

hybris B2C Commerce solution enables LIDS to improve digital content management and create a more personalized customer experience

hybris, an SAP company and the world’s fastest-growing commerce platform provider, today announced that the LIDS Sports Group, the leading branded and specialty headwear retailer, selected the hybris B2C Commerce platform to improve the company’s commerce capabilities, drive product personalization for its customers and facilitate future growth.

LIDS previously relied on a homegrown legacy system that has performed well over the past 15 years but wanted to replace it with an enterprise level commerce platform with all the best in class feature/functionality possible.

To support its aggressive omni-channel growth strategy, LIDS selected the hybris B2C Commerce platform, an exceptionally robust commerce solution that allows brands to unify customer interactions and transactions across products, brands, geographies and communication channels. The platform will also feature the following solutions to improve LIDS’ management of digital content and its ability to create more personalized customer experiences:

  • Product Content Management (PCM) – consolidates management of product content and business data on a single platform, improving consistency and efficiency across channels, systems and lines of business
  • Customer Service Module – equips customer service agents with the tools they need to quickly and accurately resolve personalized customer concerns
  • Digital Asset Management (DAM) Module – centralizes the management of all media assets and transforms them for the desired output format and channel

“We recognize that the right technology drives and supports growth,” said David Seifert, Vice President of eCommerce at LIDS. “We selected hybris because it is an industry-leading solution with a reputation for enabling companies like LIDS to maximize revenue and conversion with its omni-channel strategy pulling its current 1000 location store base together with over 25 web sites. With the hybris platform, we gain highly capable and scalable technology that has the tools and features we need to execute our global expansion strategy.”

The push for omni-channel capabilities is leading many retailers to implement commerce technology that can adapt to new market opportunities, while improving the organization’s ability to effectively create and manage personalized customer experiences. hybris fills a critical gap in the marketplace by offering a powerful, all-in-one commerce solution that delivers added value to both brands and consumers.

“LIDS is a great example of a fast-growing retailer that is positioning itself for even greater omni-channel success,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “By selecting hybris as its commerce technology partner, LIDS has substantially enhanced its digital commerce capabilities and improved its ability to deliver exceptional customer experiences to global consumers.”


About LIDS
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the Locker Room by Lids specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business and the Internet businesses listed above. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. For more information, visit


About hybris, an SAP Company
hybris helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit


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Walker Sands Communications

Kaylee Laudon