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Montreal - 13 February 2013

Smith Optics Uses hybris to Enhance Online Capabilities and Drive Increased Revenue

hybris Commerce Suite and PCM Technology Enables Smith Optics to Provide an Enhanced and Consistent E-Commerce Customer Experience

hybris, the world's fastest-growing commerce platform provider ranked "leader" by both principle analyst firms, today announced that Smith Optics, Inc. has selected the hybris Commerce Suite which includes hybris PCM (Product Content Management) to deliver improved online experiences to buyers of premium goggles, eyewear and other sports products.

As as one of the world's most respected performance eyewear brands, Smith Optics needed an e-commerce platform capable of handling the company's growing sales volume and standardizing product content across multiple channels. By selecting the hybris Commerce Suite, Smith Optics achieves a scalable, single stack technology framework capable of addressing the company's current and future commerce technology needs.

"We selected the hybris platform because it offers highly functional and feature-rich technology that is easier to work with than other solutions in the marketplace," said Ross Copperman, Global E-Commerce Sales Manager of Smith Optics. "We really needed a solution that will effectively grow our traditional distribution via a robust B2B offering as well as address our growth plans in B2C. We want to be in a position to assist our brick and mortar dealers in remaining competitive in an evolving marketplace while also allowing us to move forward. In addition to providing our customers with access to ratings, reviews, shopping carts, wish lists and other first-rate e-commerce features, the hybris platform allows us to deliver seamless customer experiences across all touchpoints and enables future channel growth without future technology costs."

Smith Optics is industry known for its excellent customer service and is keen to connect its online and contact center experiences. The hybris system's contact center module allows Smith Optics to perform numerous order management functions and assist customers with online activity, reducing costs and further enhancing Smith Optics' customer experience. Customers expect a highly relevant and seamless interaction from a contact center, which is only possible through a single platform.

"At hybris, we've seen the difference our technologies can make for mid-market companies interested in taking their e-commerce capabilities to the next level," said Steven Kramer, North America president of hybris. "We're extremely pleased to be working with a respected brand like Smith Optics and we look forward to helping them innovate and deliver truly exceptional online shopping experiences to performance eyewear consumers around the world."

About Smith Optics

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever ski goggle featuring a sealed thermal lens and breathable vent foam. Building on that goggle heritage and extending its expertise, Smith Sport Optics has gone on to set the standard for high performance eyewear and goggles. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions.