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The SAP Hybris Story: Why the Y?
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August 16, 2017
Episode 4

In this episode, “The SAP Hybris Story: Why the Y?,” our host Johann Wrede is joined by SAP Hybris President and co-founder, Carsten Thoma. Together, they celebrate SAP Hybris’ 20th anniversary by looking back at how the company was started, its success over the past two decades, and the role the company has played in transforming the greater commerce landscape.

Meet Your Guest

Carsten Thoma
President and Co-Founder, SAP Hybris

Carsten Thoma is President and co-founder of SAP Hybris. In this role, he is responsible for SAP’s customer engagement and commerce line of business, SAP’s fastest growing business unit. One of the most successful tech entrepreneurs in the industry, Carsten co-founded hybris Software while still a student in Munich, Germany. In 2013, the company was acquired by SAP for an undisclosed sum, making it at the time the highest value paid for a private technology acquisition. Carsten’s passion for new and innovative technologies is reflected in his pursuits outside of SAP, where he remains active as an investor and mentor of several emerging global start-ups. He studied law at Ludwig-Maximilians University in Munich, and holds a graduate degree in economics from the Graduate School of Business Administration in Zurich. He divides his time between New York and Zurich.

Meet Your Hosts

Working closely together over the past decade, the inspiration for this podcast stems from candid conversations exchanged between Jamie Anderson, SVP and Chief Marketing Officer of SAP Hybris, and Johann Wrede, Global Vice President of Strategic Marketing, at SAP Hybris. These industry experts are friends as well as colleagues, and their conversations span everything from technology and marketing, to personal experiences and childhood memories, with a lot of laughs in between. On the podcast, the dynamic duo welcomes you into their hilarious conversations as they break down the complex, relevant issues that B2B and B2C companies face today.

Jamie Anderson
Senior Vice President and Chief Marketing Officer of SAP Hybris

Jamie Anderson is a customer experience and CRM veteran, with nearly 20 years of experience in the customer-facing solutions space. He has worked with many brands in defining, building, and implementing engaging customer experiences. As Senior Vice President and Chief Marketing Officer of SAP Hybris, Jamie focuses on SAP Hybris’ customer engagement and commerce portfolio which incorporates solutions that support businesses across five key pillars: commerce, revenue, marketing, sales, and service. Check him out on Twitter @collsdad.

Johann Wrede
Global Vice President, Strategic Marketing of SAP Hybris

At his core, Johann Wrede is a marketer because he loves to create, experiment, and tell stories. He has worked in technology for over 20 years, with experience spanning business development, sales, and pre-sales and more. As Global Vice President of Strategic Marketing at SAP Hybris, Johann is responsible for the overall positioning and messaging for SAP Hybris’ solutions portfolio. Check him out on Twitter @wredefine.