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Win the customer, not just a visitor

Empower your marketing organization with SAP Hybris Marketing and deliver individualized one-to-one marketing for the mass audience.

In the digital economy, customers expect personalized experiences on every channel. Anything less risks being dismissed as noise. Businesses need to understand the customer context: what customers have already done, what they're doing right now, and what they are likely to do in the future. Without this, marketers cannot anticipate or meet the needs of their audience.

In this webinar, you will learn how SAP Hybris Marketing Cloud solution answers marketers’ challenges and pain points. We will share with you the case studies of our happy customers successfully using SAP Hybris Marketing. We will guide you through the simple scenarios supported by solution, that you will be able to go through yourself afterwards accessing its TRIAL version.


(approx. 1,5hr)

• Introduction & solution overview

• Intent marketing - marketing, that matters - life time moments vs everyday moments

• Customer journeys built of the moments, emotions and needs - demo scenario based on yMarketing trial version

• Does it really work? Case studies of satisfied SAP Hybris Marketing’s customers

• Q&A session


Izabela Wisłocka
PwC | Senior Consultant | Digital Transformation

Adam Goljan
SAP Hybris | Presales Specialist