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The Telco Edge: Maximising ARPU

Addressing the unique complexity of the telco industry, this white paper examines how telco providers can leverage e-commerce to maximize ARPU and retain customers by:
  • Providing a true cross-channel experience across the entire telco customer lifecycle
  • Providing insight into the e-commerce challenges that are unique to the telco industry
  • Offering recommendations for key technology capabilities when evaluating e-commerce solutions
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