E-Commerce for Telcos - Weak Link or Competitive Advantage?
To deliver competitive advantage – regardless of whether the end customer is a consumer, business, or partner – a telco e-commerce platform must address the challenges unique to the industry. This white paper examines the opportunities for telcos to leverage e-commerce to gain a competitive edge so they can:
- Attract more customers and increase ARPU
- Improve customer satisfaction and retain customer loyalty
- Streamline operations by reducing the cost to serve and integrating with back-end systems such as billing, inventory, etc., through open architectures