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App or Mobile Website? The million-dollar mobile question.

Mobile device adoption is occurring quickly, presenting organizations with many opportunities to sell products and communicate wit customers via the mobile touch point. It’s important to consider how best to take advantage of this form of customer interaction. This white paper offers guidance on:
  • Important factors to consider before implementing a mobile commerce strategy
  • The pros and cons of developing retail-based mobile applications
  • How to decide which mobile strategy is best for your organization

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