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Agile Commerce White Paper: How to Adapt to Changing Consumer Behaviors

This white paper explores what agile commerce is all about, the benefits of an agile commerce strategy, as well as the steps organizations should take to shape an agile commerce environment. It does a great job explaining the importance of:
  • Adding new touch points to an organization’s commerce arsenal
  • Connecting all existing touch points to offer customers a consistent shopping experience
  • Keeping the customer dialog alive to influence purchase behaviors